Today, most people find their next favourite artists online. Whether it’s through web publications or social media, there’s no doubt that the internet has become a crucial element in the way we communicate and discover new information.
Our approach looks to create organic and authentic growth through Mastermind’s Social Growth Formula™. We target real people based on demographic and behavioural data to maximise receptivity to your music.
Building and maintaining an active and engaging online presence will help you find new fans, establish a loyal fan base and increase awareness of your brand.
Your social media presence will be looked at by everyone - and will often be the first point of contact when potential fans wish to interact with your brand and discover your music. After years of managing artists’ social media, we know the type of content which that drives people to share and engage.
Our core values are the fundamental beliefs on which our business and our behaviours are based. They are the guiding principles that we use to manage internal affairs as well as our relationship with customers, contractors and the media.
Striving to be the best in the industry
Always looking to evolve and make positive change
Loving what we do
Going above and beyond to always deliver our promise
Social media is one of the most effective ways to consolidate who you are as an artist. By defining your values, you can start showcasing your personality, expressing this through the public positioning of your social media. Whether you opt for Instagram, Twitter, Facebook, etc., each platform has its own strengths and weaknesses and requires a different approach. It’s up to you to find the best platform to connect with your desired audience, and we will make sure this is done in an authentic and efficient way.
Conquer all your obstacles, including:
“There’s so many positives that I can mention about Mastermind. But the main important one is their tirelessly professional work-ethic and attitude which I admire and look for in someone who I want to deal with.”
“Mastermind PR, a brilliantly driven PR company that consistently delivers interesting projects to us; not just high quality music, but unique opportunities with the artists that produce it.”
“Mastermind are friendly and efficient to deal with, they have a great taste in music and know where to target an artist’s music for maximum effect.”
